The primary functions of the Member Relations department are to:

• Retain, recruit and involve members in the affairs of the Association;
   
• Undertake member and public communication activities including the member newsletter Focus, the web page, media liaison, brochures, videos, information displays and Foundation promotional materials;
   
• Handle client complaints, concerns and compliments; and
   
• Advocate for the health interests of the Association's members and users both within the clinic setting and the community-at-large.